Story of john lewis ad
Story of john lewis ad
Story of john the baptist.
John Lewis Christmas advert
British advertising campaign
The John Lewis Christmas advert is an ongoing television advertising campaign released by British department store chain John Lewis & Partners in the build-up to Christmas.[1] John Lewis & Partners launched their first Christmas advert in It has since become something of an annual tradition in the UK,[2] and one of the signals that the countdown to Christmas has begun.[3][4][5] The adverts tend to attract widespread media coverage and acclaim upon their release.[6] Between and , the advert has promoted both John Lewis & Partners and Waitrose & Partners.
The songs used in the advertising campaigns are frequently covers (excluding , and ) of existing songs by different artists. They have often reached high positions on the UK Singles Chart, and the original versions often receive a sales boost.[7][8]Ellie Goulding, Gabrie