Brooke patton suicide instagram

At Instagram, nothing is more important to us than the safety of the people in our community.

Over the past month we have seen that we are not where we need to be on self-harm and suicide, and that we need to do more to keep the most vulnerable people who use Instagram safe.

That’s why today, following a comprehensive review with global experts and academics on youth, mental health and suicide prevention, we’re announcing further changes to our approach on self-harm content:

What’s changing

1. We will not allow any graphic images of self-harm, such as cutting on Instagram – even if it would previously have been allowed as admission.

   We have never allowed posts that promote or encourage suicide or self harm, and will continue to remove it when reported.

2. We will not show non-graphic, self-harm related content – such as healed scars – in search, hashtags and the expl